As a Brand Consultant, Joan works directly with clients’ Design and Marketing teams - be it a special project or for the duration of a collection, from concept to final product and images.
See some examples below.....
Lead Fashion Stylist for Lagos Fashion and Design Week over multiple seasons in Lagos Nigeria - the largest Fashion Week in Africa. Responsible for overall styling and editing of all collections. 1204 looks, 54 designers, over 4 days of shows.
Develop special pieces for designers for project and collections including sourcing fabric, patterns, embroidery and fur, keeping aesthetic and price point in the forefront of the process
Develop color stories and fabric selection for collections, trend forecast, create moodboards
Created initial creative decks for the brand A.L.C. for a collaboration with Nike. The overall concept was to relay A.L.C.'s brand and its authentic, elevated history for Nike's more fashion forward women. The first drop of the limited edition Nike x A.L.C. sneakers sold out in the three offered colorways.
Creative direction and style designers' runway shows and look book shoots, content then used for social media, editorial, press, and sales
Worked with Burton Snowboards on LAMB capsule collection - developed creative direction, patterns, and colors in keeping with the DNA for Gwen Stefani's brand LAMB. Resulting in two sold out seasons.